| Name | Upstox |
|---|---|
| Category | broker |
| Tier | Tier 2 — Top Regional |
| Headquarters | Mumbai |
| Country | IN |
| Region | AP |
| AUM | ~$24B client AUM |
| Employees | ~1,000 |
| Year Founded | 2009 |
| Founder | Ravi Kumar (CEO & Co-founder) |
| Trading Speed | N/A |
| Flagship Strategy | Upstox Pro API |
| Glassdoor Rating | 4/5.0 |
API-first discount broker. Backed by Ratan Tata, Tiger Global, and Kalaari Capital. Upstox Pro API is widely used for algo trading. SEBI-registered.